[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.dvkk.cz\/jak-dokaze-reklama-z-detskeho-publika-tezit-penize\/#Article","mainEntityOfPage":"https:\/\/www.dvkk.cz\/jak-dokaze-reklama-z-detskeho-publika-tezit-penize\/","headline":"Jak dok\u00e1\u017ee reklama z d\u011btsk\u00e9ho publika t\u011b\u017eit pen\u00edze?","name":"Jak dok\u00e1\u017ee reklama z d\u011btsk\u00e9ho publika t\u011b\u017eit pen\u00edze?","description":"Je to naprosto jednoduch\u00e9. D\u011bti jsou \u010dast\u00fdmi hosty soci\u00e1ln\u00edch s\u00edt\u00ed, kde se vyskytuj\u00ed r\u016fzn\u00e9 reklamn\u00ed sketche (kr\u00e1tk\u00e1 videa, parodie) a spoty, celebrity p\u0159estavuj\u00ed sv\u00e9 \u00fadajn\u011b obl\u00edben\u00e9 v\u00fdrobky na fotk\u00e1ch a vide\u00edch. D\u011bti jsou lehce ovlivniteln\u00e1 stvo\u0159en\u00ed, kter\u00e1 si necht\u011bj\u00ed p\u0159ipustit, \u017ee z nich n\u011bkdo chce akor\u00e1t vyt\u00e1hnout pen\u00edze. Jak\u00e9 reklamy tedy na d\u011bti p\u016fsob\u00ed? \u010c\u00edm […]","datePublished":"2025-02-26","dateModified":"2025-02-26","author":{"@type":"Person","@id":"https:\/\/www.dvkk.cz\/author\/#Person","name":"","url":"https:\/\/www.dvkk.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/a1f3afbcba6a2c855138f9932fa7e5ab7d93bdcdef3da88e8b7e3a89881e43e8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/a1f3afbcba6a2c855138f9932fa7e5ab7d93bdcdef3da88e8b7e3a89881e43e8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"dvkk.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.dvkk.cz\/wp-content\/uploads\/img_a304085_w1712_t1515064818.jpg","url":"https:\/\/www.dvkk.cz\/wp-content\/uploads\/img_a304085_w1712_t1515064818.jpg","height":0,"width":0},"url":"https:\/\/www.dvkk.cz\/jak-dokaze-reklama-z-detskeho-publika-tezit-penize\/","wordCount":402,"articleBody":"Je to naprosto jednoduch\u00e9. D\u011bti jsou \u010dast\u00fdmi hosty soci\u00e1ln\u00edch s\u00edt\u00ed, kde se vyskytuj\u00ed r\u016fzn\u00e9 reklamn\u00ed sketche (kr\u00e1tk\u00e1 videa, parodie) a spoty, celebrity p\u0159estavuj\u00ed sv\u00e9 \u00fadajn\u011b obl\u00edben\u00e9 v\u00fdrobky na fotk\u00e1ch a vide\u00edch. D\u011bti jsou lehce ovlivniteln\u00e1 stvo\u0159en\u00ed, kter\u00e1 si necht\u011bj\u00ed p\u0159ipustit, \u017ee z nich n\u011bkdo chce akor\u00e1t vyt\u00e1hnout pen\u00edze. Jak\u00e9 reklamy tedy na d\u011bti p\u016fsob\u00ed?\t\u010c\u00edm slavn\u011bj\u0161\u00ed celebritu v reklam\u011b pou\u017eijete, t\u00edm l\u00e9pe.Teenager si mnohem rad\u011bji koup\u00ed sprchov\u00fd gel, kter\u00fd v reklam\u011b pou\u017eije zn\u00e1m\u00fd fotbalista ne\u017e n\u011bjak\u00fd nezn\u00e1m\u00fd p\u00e1n ve st\u0159edn\u00edm v\u011bku. Mlad\u00ed lid\u00e9 sly\u0161\u00ed na takov\u00e9 reklamn\u00ed tahy stejn\u011b tak jako tehdy jejich rodi\u010de. Tento zp\u016fsob marketingu se osv\u011bd\u010den\u00fd a p\u0159in\u00e1\u0161\u00ed firm\u00e1m nemal\u00e9 v\u00fdd\u011blky. D\u00e1le je velk\u00fdm trendem do reklam zapojit i zn\u00e1m\u00e9 YouTubery, co\u017e jsou lid\u00e9, kte\u0159\u00ed to\u010d\u00ed videa na soci\u00e1ln\u00ed s\u00ed\u0165 YouTube. Propaguj\u00ed pak v\u00fdrobky ve sv\u00fdch vide\u00edch, dost \u010dasto pod z\u00e1\u0161titou jejich jm\u00e9na dostane z\u00e1kazn\u00edk i n\u011bjakou men\u0161\u00ed slevu. YouTuber samoz\u0159ejm\u011b za reklamu dostane dob\u0159e zaplaceno.\tZn\u00e1m\u00e9 a chytlav\u00e9 p\u00edsn\u011bPokud je v reklam\u011b pou\u017eita chytlav\u00e1 p\u00edsni\u010dka, kterou si i t\u00fdden po zhl\u00e9dnut\u00ed reklamy budete broukat, mana\u017eer zodpov\u011bdn\u00fd za tuto reklamu odvedl velmi dobrou pr\u00e1ci. Ot\u00e1zkou z\u016fst\u00e1v\u00e1, zda V\u00e1m pak p\u00edse\u0148 neza\u010dne vadit a z toho d\u016fvodu pak rad\u011bji obchod v\u016fbec nenav\u0161t\u00edv\u00edte. D\u011btem tato skute\u010dnost nevad\u00ed, p\u00edsni\u010dka se v lep\u0161\u00edm p\u0159\u00edpad\u011b za\u010dne mezi mlad\u00fdmi \u0161\u00ed\u0159it a nakonec si od firmy n\u011bco koup\u00ed. A o to p\u0159esn\u011b firm\u00e1m jde.\tObdob\u00ed V\u00e1nocMlad\u00ed lid\u00e9, d\u011bti a teenage\u0159i – ti v\u0161ichni dok\u00e1\u017eou u rodi\u010d\u016f vyprosit v\u0161echny r\u016fzn\u00e9 d\u00e1rky. A\u0165 u\u017e je to elektronika, hra\u010dky nebo oble\u010den\u00ed, pro trhovce je to skv\u011bl\u00e9. V\u011bci, kter\u00e9 by norm\u00e1ln\u011b rodi\u010de nikdy nekoupili, te\u010f miz\u00ed z p\u00e1s\u016f bleskurychl\u00fdm tempem. A to jen kv\u016fli jejich ratolestem. D\u00e1 se tak \u0159\u00edci, \u017ee d\u011bti jsou nezbytn\u00e9 pro marketing n\u011bkter\u00fdch firem, d\u011bti jsou podklad pro ve\u0161ker\u00fd business.                                                                                                                                                                                                                                                                                                                                                                                        4.5\/5 - (4 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Jak dok\u00e1\u017ee reklama z d\u011btsk\u00e9ho publika t\u011b\u017eit pen\u00edze?","item":"https:\/\/www.dvkk.cz\/jak-dokaze-reklama-z-detskeho-publika-tezit-penize\/#breadcrumbitem"}]}]